In 2017 Enthsquare launched System On Grid, a cloud technology company with a mission to evolve the way developers build and scale innovation into amazing digital products. ​​​​​​​
I was tasked by the talented crew at SOG to design and launch an immersive brand identity and end to end product experience from the ground up. 

A massive undertaking of discovery and multiple streams of work resulted in the delivery of a comprehensive design system that could evolve with emerging technologies while leaving enough *space to represent new brand expressions within the platform, in-app and social experiences.

Brand Development — Visual ID — UX Design — UI Design — Product Design — Iconography — Product Illustration — Copywriting — Creative Direction — Print Collateral — Interaction Design — Web Design — Analytics & Metrics —Swag & Ephemera
Homepage — Landing
AB TESTING 

During the beta launch split tests were run on the home page. Two segments were tested, with success criteria mapping towards engagement, total sign ups and overall page saturation. 
Emails
CAMPAIGNS
Several integrated email campaigns rewarded early beta users with special pricing incentives and promotional swag.
FROM BRAND TO WEB TO APP
After completing a comprehensive brand identity — the front end website and back end web application began to take on a life of their own. A playful world of space metaphor with a (universal) wink toward future techno-stacks and an approachable curiosity that's usually found in innovation.
Backend Application Dashboard
Promotion
MAKING WAVES
During launch SOG was covered by several large design-centric platforms including Land Book and Beta List. Along side larger brands such as Ringly and Uber.

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