The Vrbo trend report takes a forecasted look into the most interesting things travelers are doing around the world.
The launch of Vrbo's Trend Report was a smashing success. A coordinated effort to maximize traveler coverage came together in a confluence of new media with a live event kicking off in NYC, hosted by Bravo's Andy Cohen. This immersive coverage included experiential design displays, a digital landing page covering each trend, as well as the premiere trend report book.
Each book was crafted with unique printing finishes to bridge the emotional immediacy of experiencing travel, from booking online (functional) to walking through the door of your vacation home (visceral).
The result was a success, with new coverage of upcoming trends by major publications such as Lonely Planet and Condé Nast. More than that, it set an elevated design precedent for the following annual trend reports, now there was a printed standard to systematize how we cover trends and capture the voices of hosts and guests around the world.
The result was a success, with new coverage of upcoming trends by major publications such as Lonely Planet and Condé Nast. More than that, it set an elevated design precedent for the following annual trend reports, now there was a printed standard to systematize how we cover trends and capture the voices of hosts and guests around the world.
A unique landing experience walks viewers through the trends with discoverable tidbits of data.
